- May 18th: John Dalton, Rob Zinkan, Indiana Univ. East

May 18thTwitterview with John Dalton Director, Communications & Marketing
and Rob Zinkan, Executive Director, External Affairs, Indiana University East

Here’s the transcript of the whole interview:

eduwebconf: hi John, @jodaltoniue and Rob, @robzinkan, 4 joining us today 4 another #eduweb Twitterview

JODaltonIUE: @eduwebconf, thanks for asking us for a Twitterview! #eduweb

eduwebconf: John Dalton n Rob Zinkan are both at Indiana University East and are our guests today for a LIVE twitterview #eduweb, feel free 2 ask ?s

bluefuego: Interesting MySpace development, relevant to today’s #eduweb twitterview! http://on.wsj.com/an1yp0 /via @TomMartin

Tech_Academy: RT @bluefuego: Interesting MySpace development, relevant to today’s #eduweb twitterview! http://on.wsj.com/an1yp0 /via @TomMartin

AndreaGenevieve: RT @bluefuego: Interesting MySpace development, relevant to today’s #eduweb twitterview! http://on.wsj.com/an1yp0 /via @TomMartin

eduwebconf: John and Rob, can u tell our audience a bit of what u do at IUEast? a little intro #eduweb #highered

robzinkan: @eduwebconf I’m executive director, external affairs. We advance campus mission by enhancing reputation, relationships & resources. #eduweb

JODaltonIUE: @eduwebconf, dir of Comm and Mkt which includes everything inc. billboards t-shirts fliers postcards press releases social media…#eduweb

eduwebconf: @robzinkin @jodaltoniu ...how long have both of u been at IUE? been at other HE in the same roles? #eduweb #highered

JODaltonIUE: @eduwebconf, @iueast 5 years, previously spent 16 yrs at Ball State in media, IT roles which led me to an interest in social media #eduweb

robzinkan: @eduwebconf At IU East for 2.5 yrs, another IU campus (IUPUC) for 5 yrs, and also athletics admin at Ashland Univ (OH) for 4 yrs. #eduweb

eduwebconf: @JodaltonIUE then you have a good mixture/balance of IT n marketing? #eduweb #highered

eduwebconf: @robzinkan all in your role of external affairs at the other campuses? How do u 2 work together at IU East? @jodaltoniue #eduweb #highered

JODaltonIUE: @eduwebconf, i think my background in IT/media helped with the sea change in marketing to millennials, yes. #eduweb

eduwebconf: @jodaltoniue @robzinkan u mentioned 2 me last week that u thought MySpace wasn’t dead yet, at least not 2 u at IUE, why is that? #eduweb

JODaltonIUE: @eduwebconf, @robzinkan is the brains and I’m the good looks. #eduweb

JODaltonIUE: @eduwebconf, actually mkt/comm reaches into all areas of exx affairs and athletics, so we have our fingerprints on almost everything #eduweb

robzinkan: @eduwebconf Yes, external affairs across the board (alumni, comm/mktg, web, development, & events)...admissions & athletics too #eduweb

JODaltonIUE: @eduwebconf , we found from our colleagues @BlueFuego that we still had a lot of students active at MySpace we didn’t know existed. #eduweb

robzinkan: @eduwebconf Student orientation survey of Class of 2013 showed more incoming students on MySpace than Facebook. #eduweb

eduwebconf: @robzinkin @jodaltoniue that surprises me about MS vs. FB, would u say that FB is more for an adult student vs the pre/teens? #eduweb

JODaltonIUE: @eduwebconf, Backed up with info from the Class of 2013, who said 68% MySpace, 61% Facebook, 59% YouTube #eduweb

robzinkan: @eduwebconf BTW, Twitter came in at 7% in Class of 2013 survey. #eduweb

Blochhead: Follow #eduweb- live now! RT @eduwebconf: hi John, @jodaltoniue and Rob, @robzinkan, 4 joining us today 4 another #eduweb Twitterview

eduwebconf: @JoDaltonIUE @robzinkan what about twitter? I’ve read that it’s more an adult tool than young kids/students #eduweb #highered

eduwebconf: @Robzinkan #jodaltoniue you just answered my ? about Twitter; what else did u learn from your student survey that u can share? #eduweb

JODaltonIUE: @eduwebconf, actually I think more people get on to the next thing and forget that are other platforms are still viable. #eduweb

robzinkan: @eduwebconf Not necessarily…Facebook is ubiquitous. It just seems that MySpace is overlooked. Have to go where audience is. #eduweb

JODaltonIUE: @eduwebconf, most telling for us was that 86% of students actually said they wanted to be contacted by us through social media. #eduweb

robzinkan: @eduwebconf Great feedback on our print pieces. Reinforced the importance of using print/trad. media to push social media. #eduweb

eduwebconf: ...it? I said, u can’t not b part of the conversation, 2 engage ur students or others in some capacity @JoDaltonIUE @RobZinkan #eduweb

JODaltonIUE: @eduwebconf, in converse, 91% said no other university used those types of sites to contact them. Lightbulb went on. #eduweb

eduwebconf: @RobZinkan @JoDaltonIUE u are speaking at eduWeb 2010 in Chicago; explain ur title, The Heretic’s Guide 2 Marketing 2 Millenials, #eduweb

JODaltonIUE: @eduwebconf, people say no students on Twitter, but we seem to have quite a few, but we have also built awareness through @paydar #eduweb

robzinkan: @eduwebconf Twitter was great for Commencement (used #iueast), to go with live streaming. #eduweb

JODaltonIUE: @eduwebconf, heretics because we intentionally abandoned a lot of traditional thinking about mktg and went heavily to social media #eduweb

robzinkan: @eduwebconf Twitter content also used on our homepage http://www.iue.edu now in place of Campus News…keeps content fresher. #eduweb

bluefuego: Following the #eduweb twitterview over lunch with two of our first clients, @jodaltoniue & @robzinkan from @IUEast! Love working with them.

eduwebconf: @jodaltoniue @robzinkan all interesting info, I have to admit, n I like the Campus News feature w/Twitter; great media integration #eduweb

robzinkan: @eduwebconf Our Chancellor @Paydar is also a fan of Twitter…uses it to connect with media, community, fac/staff, and a few students. #eduweb

eduwebconf: @JoDaltonIUE @RobZinkan John, I liked ur thinking about abandoning traditional stuff, #highered doesn’t like that, how have u been…#eduweb

eduwebconf: @JoDaltonIUE @RobZinkan ...selling it on campus 2 others that you work for/with? getting campus buy in? #eduweb #highered

robzinkan: @eduwebconf Homepage http://www.iue.edu also includes Flickr and YouTube integration along with prominent blogger. #eduweb

JODaltonIUE: @eduwebconf, we put all our social media emphasis right on home page in a recent relaunch (@edustyle_all’s Noteworthy Site Dec 09) #eduweb

JODaltonIUE: @eduwebconf, it was hard because some think social media is “noise;” but we are fastest growing regional campus, #s don’t lie #eduweb

robzinkan: @eduwebconf Results speak loudest in selling to colleagues. Record enrollment @IUEast over the last several semesters has been huge. #eduweb

eduwebconf: @JoDaltonIUE @RobZinkan do u have any entries for this year’s eduStyle Awards? #eduweb #highered

robzinkan: @eduwebconf Plus, support at every level of admin, including the top: @Paydar. #eduweb

JODaltonIUE: @eduwebconf, I hope we will do well, you can see a screen cap of our homepage in the header at the eduStyle voting site! #eduweb

eduwebconf: @joDaltonIUE @RobZinkan have a ? from @VarsityOutreach how have you measured your success? #eduweb #highered

robzinkan: @eduwebconf Ultimately, it’s about outcomes not output. To us, that means enrollment. More HS’ers choosing @IUEast than ever before. #eduweb

JODaltonIUE: @eduwebconf, since social media initiative, 88% of record-sized freshman class direct from HS. #eduweb

eduwebconf: @JoDaltonIUE @RobZinkan so do u use any online tools to measure social media since you’re heavily into it? #eduweb #highered

JODaltonIUE: @eduwebconf, we were just about to tweet about our our good friend Google Analytics. Used for each social media channel. #eduweb

eduwebconf: @JoDaltonIUE @RobZinkan a couple more ?s, how has ur new marketing plan, heavy on SM, changed your mission/vision of IUE? #eduweb #highered

eduwebconf: @JoDaltonIUE @RobZinkan 4 those out there still unaware of different SM channels, can u list those you use? #eduweb #highered

JODaltonIUE: @eduwebconf, yes because we are trying to find students where they actually live, not where we traditionally think of them being. #eduweb

robzinkan: @eduwebconf Historically a community college mission here; now in past few years have become bachelor’s/master’s institution. #eduweb

robzinkan: @eduwebconf Big 6 – Facebook, YouTube, MySpace, Twitter, Flickr, LinkedIn #eduweb

eduwebconf: @JoDaltonIUE @RobZinkan Are those Big 6 in order of % used by your students? do u measure other demographics? markets? #eduweb #highered

inigral: RT @JODaltonIUE: @eduwebconf, since social media initiative, 88% of record-sized freshman class direct from HS. #eduweb

JODaltonIUE: @eduwebconf, we try to check through them on a regular basis no matter what the level of engagement; daily or every other day. #eduweb

robzinkan: @eduwebconf For engagement, Facebook #1 (pages for campus and alumni & growing # of “class of” groups) #eduweb

eduwebconf: @JoDaltonIUE @RobZinkin as we slowly end our Twitterview today, what is IUE planning 4 your future marketing plans? online vs. trad? #eduweb

robzinkan: @eduwebconf Don’t have huge #s on Twitter, but great for brand monitoring and engagement with broad range of constituencies. #eduweb

JODaltonIUE: @eduwebconf, we use Google Alerts, Tweetbeep, etc., to find those people talking about us that we might want to talk to. #eduweb

VarsityOutreach: RT @robzinkan: For engagement, Facebook #1 (pages for campus and alumni & growing # of “class of” groups) #eduweb

JODaltonIUE: @eduwebconf, we just live streamed Commencement and did a live Admissions chat with ambassadors; I see a lot of that in the future. #eduweb

eduwebconf: @JoDaltonIUE @RobZinkan anything else that you 2 would like to say before we tune out today? #eduweb

robzinkan: @eduwebconf SM continues to be part of the “mix”…no magic bullet. Continue to try to create, communicate, and deliver value. #eduweb

JODaltonIUE: @eduwebconf, thank you for asking us to be interviewed; we are both really looking forward to #eduweb again this summer; great conference!

robzinkan: @eduwebconf Time of great opportunity for higher ed. Looking forward to eduWeb Conference. See you in Chicago! #eduweb

eduwebconf: @RobZinkan @JoDaltonIUE Thank you both of taking the time today for our latest Twitteview n yes, see u in Chicago, July 26-28! #eduweb

Blochhead: RT @JODaltonIUE: @eduwebconf we are trying to find students where they actually live, not where we traditionally think of them being #eduweb

robzinkan: @eduwebconf More at University Advancement blog: http://universityadvancement.net #eduweb

JODaltonIUE: RT @eduwebconf: @RobZinkan @JoDaltonIUE Thank you both of taking the time today for our latest Twitteview n yes, see u in Chicago, July 26-28! #eduweb

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