- July 14th: Jeff Solomon, Leads360

July 14th Twitterview with Jeff Solomon, Leads360

Here’s the transcript of the whole interview:

eduwebconf: Hi Jeff! Are you ready to start today’s Twitterview? @leads360 #eduweb #highered

Leads360: @eduwebconf yes, ready #eduweb #highered

eduwebconf: Great Jeff…let’s start off by introducing yourself, your background in highered, n how you came about with @Leads360? #eduweb

Leads360: Hi Shelley. Thanks for having me. Leads360 is a software company, about 5 years now. We service 5000 clients #eduweb #highered

eduwebconf: What services do you offer? @Leads360 #eduweb

Leads360: lead management - focused on helping schools increase starts, lower cost/enrollment #eduweb #highered

Leads360: we’re laser focused from inquiry to conversion; we’re not an SIS or classic CRM #eduweb #highered

eduwebconf: (1/2) Good to know, let’s start our “twitterview” with a ? I’m sure many in #highered r curious about…@Leads360 #eduweb #highered

eduwebconf: (2/2) Which tool is the most effecitve 4 reaching prospective students? DM, website, social media, mobile? n why? @leads360 #eduweb

Leads360: I think all. students are finicky so schools need to understand who they are trying to reach ask inquiries where they play #eduweb #highered

eduwebconf: Well, then what tools have you seen used to the school’s advantage? could you mention a client n which tool? @Leads360 #eduweb #highered

Leads360: students that connect with friends locally may be more likely to participate in localized events from a particular school #eduweb #highered

eduwebconf: interesting you bring up foursquare, because we’re launching a new social media app using that, 4 the conf. @leads360 #eduweb

eduwebconf: Another ?, How do you determine which systems and tactics are right for your school with so many choices available? @Leads360 #eduweb

Leads360: nice. i think it has the potential to organize in person enrollment events #eduweb #highered

Leads360: best not to assume students want SMS, ask them #eduweb #highered

eduwebconf: are there other ways/tools to track your results? @Leads360 #eduweb

Leads360: competitors to us of course… get closed loop reporting on your lead sources step 1 #eduweb #highered

Leads360: if you can’t tell which sources are actually working, which is more common than you might think, that’s an area to look #eduweb #highered

eduwebconf: what are some the best tips for communicating with prospective students? call? email? online scheduled chat? @Leads360 #eduweb

Leads360: call/email first, but ask them. if a student doesn’t like to talk on the phone, don’t keep hammering them with calls #eduweb #highered

eduwebconf: How and why schools should prepare for an enrollment dry season? Are we going thru that now, with the economy? @Leads360 #eduweb

Leads360: (1/2) some schools are gong through it, others aren’t; concerns about reg changes, etc. spend some resources now #eduweb #highered

Leads360: (2/2) on improving processes, training, lead gen rather than waiting until times are tougher; be prepared #eduweb #highered

eduwebconf: Well, we’re close to the end of our time, is there anything else you’d like to talk about today? @leads360 #eduweb

Leads360: there are many tools, software, solutions for schools right now; suggest they investigate all; don’t jump on the first one #eduweb #highered

adribejarano: RT @Leads360: Not assume students want SMS, ask them #eduweb #highered

eduwebconf: Thanks Jeff at @leads360, we’ll see you in a littler over a week at eduWeb in Chicago! Thanks for all you tuned in today. #eduweb

Leads360: yes, looking forward to it. thanks Shelley #eduweb #highered

eduWEB Conference

News & Updates