Advisory Board
News & Updates
2 New Tracks for 2011
Learn more...eduWeb 2011: San Antonio, Aug. 1-3
Learn more...Meet Our New Advisory Board
Learn more...Higher Education:
Greg Carroll, Vice President, Marketing and Public Relations
Stetson University
Speciality: Integrated Marketing Communication
Bio:
Greg has 32 years of experience in public relations and marketing for higher education. A graduate of Kent State University, he has a master’s degree and advance study in higher education administration from the University of Akron. Greg has worked in public and private higher education in Ohio, Virginia, Kansas, South Carolina and lastly Florida. He is currently vice president for university marketing at Stetson University in DeLand, Florida.
Greg has served on the CASE Commission on Communications and Marketing, co-chaired the CASE Integrated Marketing Symposium, was a member of two CASE district boards and was district conference program chair for Distict 6 and 3. He served on the AMA Higher Education Symposium planning committee, is a founding member of the Forum on Marketing in Education, and a board member of EduWeb.
Never at a loss for words, he has spoken on many topics related to integrated marketing and communications for Stamats Communications, CASE International, CASE districts VI, IV and III; Academic Impressions, the Association of Governing Boards of Colleges and Universities; and the American Marketing Association. He and his wife Jill have two daughters, one in Richmond, Virginia and the other in Charleston, South Carolina.
Contact Info:
Website: http://www.stetson.edu
Email: .(JavaScript must be enabled to view this email address)
Mark Greenfield, Director of Web Services, Enrollment & Planning
University at Buffalo
Speciality:
Bio:
Mark has worked at the University at Buffalo for over 20 years. He has been a full time web professional for the past 12 years, currently serving as Director, Office of Web Services. He began his career at UB as a supervisor for Instructional Technology Services where he played a significant role in integrating technology into the classroom. Mark has also served as a visiting instructor in UB’s former School of Informatics. His research interests include emerging technologies, social media, the mobile web, the Millennial Generation and their use of technology, and the impact of globalization and technology on the academy.
Mark is also an Associate Consultant with Noel-Levitz, a nationally recognized higher education consulting firm that specializes in strategic planning for enrollment and student success. Mark provides consulting services in the Web Strategy and E-communications unit and helps colleges and universities fully utilize the web to reach their recruitment and retention goals.
Mark spends his spare time working as a consultant assisting organizations in developing strategies that leverage the full potential of emerging web technologies. He is also the driving force behind the uwebd social network, a social network created for higher education web professionals to connect and collaborate; as well as strengthen relationships with peers across the globe.
Mark’s other professional interests include customer service and the application of the principles of total quality management in higher education. Mark has given several presentations both locally and nationally on how to incorporate Stephen Covey’s seven habits into customer service.
Born and raised in Hamburg New York, Mark currently resides in Clarence. His other interests include sports and music. An avid golfer and tennis player, he has retired from his favorite sport of lacrosse. He has held many coaching positions including lacrosse at Hamburg High School, The Nichols School, and Buffalo State College; and Girl’s Tennis at Hamburg High School. Mark coached the UB Men’s Lacrosse team for 11 years where he compiled a 170 - 45 record and led UB to national prominence on the college club lacrosse scene.
Contact Info:
Website: http://www.buffalo.edu
Blog: http://markgr.com
Twitter: http://twitter.com/markgr
LinkedIn: http://www.linkedin.com/in/markgr
Email: .(JavaScript must be enabled to view this email address)
Eric Hodgson, Web Content Manager
University of Iowa Foundation
Specialities: Content Management, Social Engagement, Online Giving
Bio:
Eric Hodgson has helped higher education institutions optimize their web presence through content management and social media for the past decade. Eric has served as the web content manager at University of Iowa Foundation for the past three years. Prior to joining the UI Foundation, he developed college and university web sites and consulted on web and social strategy. Eric holds a BA in Marketing from the University of Northern Iowa and has spoken for several organizations, including ACT, Innovative Educators, eduWeb, and CASE.
Contact Info:
Website: http://www.uifoundation.org
Twitter: http://twitter.com/ehodgso
LinkedIn: http://www.linkedin.com/pub/dir/Eric/Hodgson/
Email: .(JavaScript must be enabled to view this email address)
Robert J. Massa, Ed.D., Vice President for Communications
Lafayette College
Specialties: Enrollment Management, Communications
Bio:
Robert J. Massa serves as Vice President for Communications at Lafayette College, his son’s alma mater. Assuming that position in July, 2009, he is responsible for electronic and print publications, college-wide marketing and public relations.
From July, 1999 through June, 2009, Massa served as Vice President for Enrollment and College Relations at Dickinson College in Carlisle, Pa. For 10 years prior to joining Dickinson, he was the Dean of Enrollment at Johns Hopkins University. Beginning in 1974 he held various positions in admissions, financial aid and student affairs at Colgate University and Union College.
Massa received his bachelor’s degree from the University of Rochester and a doctorate in higher education from Columbia University.
He has published widely in books and journals in the field of college admissions and enrollment management and is active as an instructor and journal editor in national organizations for admissions and financial aid professionals. On August 28, 2000, his New York Times op-ed piece, “Who Needs the SAT,” resulted in Dickinson’s appearance on CNN several days later with the filming of convocation events, and interviewing students and faculty on the college’s optional testing policy. He has also written and spoken extensively on the use of academic scholarships in student recruitment and on the abuse of national rankings of colleges and universities. When he left the field of college admissions in June, 2009, the Chronicle of Higher Education did a major article on his contributions to the profession after 35 years. Each year, he is the keynote speaker at over 30 high schools nationally with his program, “Selective College Admissions – YOU do the Selecting,” which helps students keep the college admission process in perspective and shows them how to determine what makes a good college for them.
Contact Info:
Website: http://www.lafayette.edu
Email: .(JavaScript must be enabled to view this email address)
Sherrie Medina, Associate Vice President of Communications and Strategic Intitiatives
School of the Art Institute of Chicago
(2010 Chicago Board Member)
Specialties:
Bio:
Sherrie Medina is the Associate Vice President of Communications and Strategic Initiatives at the School of the Art Institute of Chicago leading a high performing Communications team, and establishing and implementing Strategic Initiatives aligning with long range and annual objectives. Sherrie came from Arizona State University where she was the Director of Strategic Initiatives for the College of Design and Assistant Director to the ASU Master of Real Estate Development program. Past experience includes: education, Internet, arts advocacy and high growth start up companies.
Entrepreneurial experience includes handling organizational functions such as media, community relations, consumer and government affairs as well as employee and investor relations in the chemical manufacturing industry with a business model focusing on replacing toxic chemicals and processes with environmentally safe, EPA recognized alternatives. Additionally she led creative and communications teams to provide a national network of Internet portals utilized by government and private groups to obtain accurate information about environmental hazards. Leading these award-winning web and design teams, she has worked with many industry leaders such as British Petroleum, Ford Motor Corp, Microsoft and Kodak. She has also worked closely with the EPA and local and state entities gaining support and funding for environmental programs and products.
Previous to her start up experience Sherrie worked for the State of Arizona as the Director of Visual Arts leading several programs demonstrating her dedication to education and advocacy for the arts. Additionally she coordinated funding efforts to assist artists and non-profit organizations and directed a government-funded initiative providing an online portal to access Arizona artists.
Sherrie has a Masters Degree in Fine Arts from Arizona State University and received her Bachelor of Fine Arts Degree from the School of the Art Institute of Chicago. As a working artist she has exhibited her artwork and curated group exhibitions internationally.
Contact Info:
Website: http://www.saic.edu
Email: .(JavaScript must be enabled to view this email address)
Hariet Waffenschmidt, International Marketing Manager
The University of Waikato
Specialities:
Online marketing with the focus on the University’s international student markets; covers market specific online strategies such as international SEO; international social media marketing; market specific email marketing; international video marketing, language specific content & communication etc
Bio:
Hariet Waffenschmidt has worked as a journalist across various media channels – mainly online and TV – in Germany before migrating to New Zealand in 2005 where she started as online journalist for the New Zealand Herald Online. Hariet entered the higher educational sector with the University of Waikato as coordinator of the international website and has since progressed to managing the international e-marketing portfolio.
Hariet holds a Master in Media & Communication (German equivalent) and is currently doing at Diploma E-Commerce at Waikato Management School.
Contact Info:
Website: http://www.waikato.ac.nz
Email: .(JavaScript must be enabled to view this email address)
Corporate:
Bob Johnson, President
Bob Johnson Consulting, LLC
Specialties:
Specialties include Customer Carewords research to better engage website visitors, marketing communication reviews of college and university websites, and “Writing Right for the Web” workshops. He is a partner with Gerry McGovern at Customer Carewords, Ltd. in Dublin, Ireland.
Bio:
Bob’s popular email newsletter, “Your Higher Education Marketing Newsletter,” is sent monthly to 4,100 subscribers at more than 933 U.S. colleges and universities and others in several other countries including Australia, Austria, Canada, New Zealand, Poland, Russia, Turkey, and the United Kingdom.
He is a founding member in 2009 of the Forum for Higher Education Marketing, a group of thought leaders dedicated to advancing the theory and practice of marketing for colleges and universities, and an Advisory Board member since 2007 of the eduWeb Conference.
Bob’s prologue on online communication challenges for strategic enrollment management opens The SEM Imperative, Taking Enrollment Management Online (AACRAO, 2007). Another prologue opens a 2009 AACRAO book, Campus Visit Programs.
Bob is the author of “Advancement and the Web: Thriving in a New World” and “Transforming Your Web Site into a Collaboration Marketing Tool,” (Handbook of Institutional Advancement, CASE Books 3rd ed., 2000). As co-editor of Integrated Marketing Communication, A Practical Guide to Developing Comprehensive Communication Strategies he wrote three chapters, including “Marketing on the Web: Blending the New and the Newer.” (CASE Books 1999).
A frequent speaker at professional meetings and online conferences sponsored by Academic Impressions, ACT, American Marketing Association, CASE, Aslanian Group – Education Dynamics, and Magna Publications, his topics include Writing Right for the Web, web analytics, best practices for online communications, and building websites for brand engagement.
Bob chaired the AMA’s annual Symposium for the Marketing of Higher Education from 1994 until 2003. From 2000 to 2005 he was Senior Vice President and Director of Strategy at Creative Communication Associates. Before joining CCA, he held college and university leadership positions in marketing and enrollment for more than 25 years.
Bob earned his bachelor’s degree from Alfred University and his Ph.D. in political science from the University of Massachusetts-Amherst.
Contact Info:
Website: http://www.bobjohnsonconsulting.com/
Blog: http://www.bobjohnsonblog.com
Twitter: http://www.twitter.com/highedmarketing
LinkedIn: http://www.linkedin.com/in/bobjohnsonconsulting
Email: .(JavaScript must be enabled to view this email address)
Karine Joly, Web Marketing Expert, Independent Blogger and Passionate Writer
CollegeWebEditor.com and HigherEdExperts.com
Specialty: Web and Social Media Analytics, Print and Web Integration, Mobile Web
Bio:
Karine Joly is a web marketing expert, an independent blogger and a passionate writer. She founded Higher Ed Experts, a provider of professional development webinars for executives and professionals working in universities and colleges around the world. Her professional career spans more than 15 years of experience in communications in the US, Canada and France including 7 years in Web content development, marketing and strategy in higher education.
A recognized web advocate and expert in higher education, Karine shares her insights about emerging web trends on collegewebeditor.com , a popular and independent blog launched in February 2005. She also authors the Internet Technologies column of University Business and writes periodically for other publications (University Affairs, CASE Currents, etc.). Karine is a regularly invited speaker at leading web conferences (CASE, American Marketing Association, EduComm, eduWeb, CUPRAP, etc.). http://www.higheredexperts.com/socialmedia
Contact Info:
Website: http://higheredexperts.com
Blog: http://collegewebeditor.com
Twitter: http://twitter.com/karinejoly
LinkedIn: http://ca.linkedin.com/in/karinejoly
Email: .(JavaScript must be enabled to view this email address)
Lance Merker, President and Chief Executive Officer
OmniUpdate
Specialty:
Lance Merker’s specialty is in web content management systems and social media.
Bio:
Lance Merker has been President and CEO of OmniUpdate since 2001. Under his leadership, OmniUpdate has become the leading web content management system (CMS) provider in the higher education marketplace. Prior to OmniUpdate, Lance held several positions at Mainstay, a publisher of desktop application software. Lance is a supporter of and regular guest speaker at industry conferences nationwide, including those sponsored by EDUCAUSE, eduWeb, HighEdWeb, Noel-Levitz, Stamats, NCMPR, CCPRO, and AMA. Lance has written articles on topics such as best practices for using a CMS, social networking, blogs, and Web 2.0 technologies for publications including EDUCAUSE Quarterly, University Business, Campus Technology, and Community College Week. With his experience and industry knowledge, Lance continues to be a driving force in OmniUpdate’s roadmap. Lance holds a BS and MBA from the University of California, Riverside.
Contact Info:
Website: http://www.omniupdate.com
Twitter: http://twitter.com/lancemerker
LinkedIn: http://www.linkedin.com/in/lancemerker
Email: .(JavaScript must be enabled to view this email address)
Brian Niles, CEO/Founder
TargetX
Speciality: college recruiting and marketing, technology, leadership, change management
Bio:
Over twenty years ago, Brian Niles started his career in admissions at a small, liberal arts college. He was a constant thorn in the director’s side—always wanting to try new ideas and technology. He took his energy to lead the graduate and adult enrollment and marketing at a national university. In this leadership position, he helped differentiate his employer in one of the most crowded higher education marketplaces in the country and pioneered the use of the Internet in recruitment marketing. His passion sparked the genesis of TargetX, the company he has served for over 12 years as its co-founder and CEO. Along the way he earned his master’s degree in education at the University of Pennsylvania and built TargetX into a multi-million dollar technology and consulting firm serving over 400 colleges and universities.
Brian is now a voice of change in an industry at its tipping point, helping colleges who have the gumption to embrace more effective recruiting techniques as traditional methods wither away. In 2010, Brian published “Overthrowing Dead Culture: A Vision to Change the World of College Recruiting” available on Amazon.com
in both print and electronic form.
When not helping colleges “overthrow dead culture,” he enjoys tickling the ivories at his home in Haddonfield, NJ, pacing the sidelines and improving his sports photography while his daughter plays soccer, and sharing a bottle of wine with friends on the front porch.
Contact Info:
Website: http://www.targetx.com
Blog: http://www.targetx.com/ithink/?author=2
Twitter: http://www.twitter.com/brianwmniles/
LinkedIn: http://www.linkedin.com/in/brianwmniles
Email: .(JavaScript must be enabled to view this email address)
John Stapleton, Principal & Operations Director
Paskill, Stapleton & Lord
Speciality:
Bio:
Contact Info:
Website: http://www.psandl.com
Blog:
Twitter:
LinkedIn:
Email: .(JavaScript must be enabled to view this email address)
Piero Tintori, CEO and Founder
TERMINALFOUR
Specialty: Web Content Management
Bio:
Piero Tintori is founder and CEO of TERMINALFOUR, a provider of Enterprise Web Content Management software. With a degree in Computer Applications from Dublin City University in Ireland, Piero, a self-confessed ‘techie’, specialises in working with new medium to large public and commercial clients specifying enterprise web content management solutions that provide significant efficiency benefits.
Piero founded TERMINALFOUR in 1996. Since then, he has led the company to achieve a market leading position throughout Europe and the Middle East. In addition, he has successfully spearheaded TERMINALFOUR’s entry into the North American market.
TERMINALFOUR is one of the largest providers of Web Content Management solutions to the higher education sector. It recently reached its 60th campus wide web content management customer win in higher education, and its flagship product – TERMINALFOUR Site Manager – now powers over 1,000 university websites and intranets throughout the world.
Contact Info:
Website: http://www.terminalfour.com
LinkedIn: http://www.linkedin.com/in/tintori
Email: .(JavaScript must be enabled to view this email address)